We knew we wanted to work with the EL Wire technology, with this in mind we started to build our tale under a fundamental premise: Everything happening in the video should happen for real. No Computer Generated Imagery or FX. Using last generation technology but placing it ahead the lens. We could have generated all those light lines in post production in a more controlled way, but an important part of the video personality is to explore the interaction of our main character tangled in the wires while she dances in a natural environment. In addition to the fact that we think that keeping things on set makes everything way more authentic. And we like to stand for this working method.
Drop was published under the platform Boiler Room debuts and the music video was premiered on Red Bull Music on November 2016.